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Windows 2000 Server

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- Advertising
  • Wednesday, October 23 2002
  • Contributed by:
  • Views:
    1,541

client:
Microsoft
dates:
10/02 - 02/03
facets:
splash page
banners
email
keywords
text links


Microsoft would soon cease supporting Windows NT, the prevailing Windows-based server operating system prior to Windows 2000 Server. MacLaren's mission was to raise consumer awareness of this impending switch, driving consumers to upgrade to this new OS.

Four of the five creative executions of this banner campaign were pickups of the print creative, but the fifth, "Someone at work," was an original concept developed by our team. All were very successful and experienced higher-than-average click-through rates.

Selected facets of the campaign:
* 120x600 "Someone at Work"
* 250x250 "Consolidation"
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